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They were lightweight, portable, easily visible when displayed by a majority of crowd members and something every fan already had in their household or had easy access to. Towels were a genius idea for their simplicity alone. As a gimmick to draw sponsor attention, involve the media and energize fans for one of the most important games of the season, Cope and his fellow WTAE radio professionals encouraged fans to bring gold or yellow towels to the game to cheer on the team. Searching for a simple but powerful publicity item to rally team spirit for the 1975 playoffs, Myron Cope, the radio broadcaster for the Steelers' station WTAE, promoted an idea that local Steelers enthusiast Figo Carvella had already been bringing to the home games. While the rally towel has seen several team faces and cropped up in various places during the 1970s and '80s, its first official use was by fans of the Pittsburgh Steelers in 1975. From football to hockey, you'll find these team symbols to be the tradition of many a stadium across the nation. Now, frantically whipping towels is an integral part of raising spirit at sporting events.
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With its simple, lightweight design, portable nature and ease of use, the rally towel became almost instantly natural to fans.
Originally known as "the Terrible Towel," the rally towel originated in Pittsburgh, Pa., as an official publicity item for the Pittsburgh Steelers. Some sports enthusiasts even swear by the power of rally towels to win the game. At tense or exciting points in the game, the encouraging sight of thousands of team-colored fan towels waving in the stands buoys both players' and fans' spirits. While fans can bring their own towels to games, stadiums with official rally towels may sell them in the stands or online for fans to purchase and wave around at important gameplay moments.
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Used as a fan symbol for a variety of professional sporting events in America, a rally towel is a fan paraphernalia item many teams across the country have adopted as a sign of team spirit and support. This guide explains everything you need to know about rally towels.
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If you're wondering what a rally towel is, how to use it and where to get your own, we're here to help. Used for sporting events, this fan merchandise item has spread across the country like wildfire, and now people are adopting it for special occasions and their own fan support purposes alike. When it comes to widespread use, towels have another purpose and another name - the rally towels. But did you know the population doesn't just use towels for necessity? There's no doubt the domestic towel market is booming - in fact, it reached an annual worth of $4.7 billion in 2015 and will continue to grow to roughly $5.4 billion by 2020. For most people, towels are luxurious, useful tools we need for washing our faces, wrapping our wet hair, dabbing our hands, drying off after a shower or taking to the pool to grab after a quick dip. When you think of towels, you probably value them for functionality over fun.
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